I am Tom Eldridge, a strategic designer building products and services that are sustainable and people orientated. ​ Currently designing at Univeral Credit, to help citizens into work.

I help organisations find the right opportunities to future-proof their business by helping them design for the people and environments they operate in. Get in touch if you’d like to work together.

Kickstart Scheme

Lead Service Designer, responsible for creating a consistent and reliable service at the height of the pandemic to help young people into work.

Screenshots of the Kickstart Scheme Job page and summary of the scheme

British Standards Institute

Strategic Designer, tasked with refreshing the digital service and shaping organizational change.

Screenshots of BSI website desktop view of a home page and the customer's collection page


Research and strategic design work for a freelancer jobs platform under going change.

Gif of payment link creation flow


Strategic Designer, with responsibility for creating a coherent strategic vision and customer service offering.

Screenshots of CMS showing the tagging interface and a new post page

Art of Work

Strategic design lead on a pop-up exhibition from Microsoft and SAP to showcase how machine learning can transform business, expressed through the power of art.

Image exhibition

Barclays Retail Bank

Strategic Design work with the senior Barclays team to simplify their product and services towards a more holistic customer offering with the focus on their lifestage.

Barclays Current Account and Personal Account services

Virgin Atlantic

Discovery work for Virgin Atlantic, exploring the airport lounge of the future against the backdrop of sustainable travel and increased competition.

Image of Virgin Atlantic Lounge and app


Service Design lead responsibile for a savings app to help young people save for the things that matter most to them.

Mobile app where customers can save money, and advertising campaign


oct 2016–feb 2019
Service Design Lead, Momentum

jan 2014- oct 2016
Freelance Strategic Designer

may 2013 -jun 2014

Strategist, LinkedIn

mar 2011-mar 2013
Freelance Strategist

july 2007-nov 2011
Digital Strategist, Sony Pictures

Strategist, Digital start-up

Graduate, Singer & Friedlander Bank


Political Theory MSc (2:1)
London School of Economics

Politics & Government BA (2:1)
University of Kent