Pre-Launch Validation Checklist | Strategy × Design

Section 1: Pre-Build Questions

15-20 mins | Answer these 7 questions before you build anything

What problem are you solving?

Who's experiencing this problem?

How are they solving it now?

What would they pay to solve it?

Why will your solution be better?

Who's your first 10 paying customers?

What's your initial go-to-market plan?

Section 2: Build Your Page

30-45 mins | Create the landing page that will collect validation

Choose a builder (Carrd, Webflow, or code)

Create a compelling headline

Add a clear value proposition

Design a conversion-focused form

Set up basic analytics

⏸ Pause & Reflect

How confident are you about Section 2?

Section 3: Launch & Promote

30-45 mins | Get your page in front of potential customers

Share with your network

Post in relevant communities

Email people directly

Create a simple landing page announcement

Monitor early feedback

⏸ Pause & Reflect

You've launched! Now rate how the launch went:

Section 4: Learn & Iterate

30-45 mins | Extract insights from your validation data

Review your analytics

Read all signup comments

Chat with early users

Document what you learned

⏸ Pause & Reflect

How much did you learn from this iteration?

Section 5: Scale & Grow

30+ mins | Plan your next moves based on what you learned

Build your MVP

Onboard your first paying customers

Refine based on real usage

⏸ Pause & Reflect

How confident are you in your next steps?

📋 Pre-Launch Validation Checklist