Strategy x Design

Tom Eldridge, designs, builds, and writes

Microsoft & SAP - Bringing cloud computing to life through art

An experimental project for Microsoft and SAP to bring the usually dry topic of cloud computing to life. Working with a number of well known design agencies and artists, a pop up art gallery was created on London’s South Bank.

Microsoft + SAP Art of Work Gallery

Each art installation had a compelling story on cloud computing and the role it plays in our lives.

My role involved extensive stakeholder research with stakeholders and customoers to identfiy how something as abstract as cloud computing could be made real. Taking the insights and findings I worked with the design agencies and artists to create a pop up gallery experience